An original online series designed to make professional-grade makeup artistry accessible to all. The videos focus on cost-effective techniques, tools, and looks suitable for real-world settings—ranging from everyday beauty to event and bridal styling. Demonstrations are filmed with inclusivity in mind, highlighting adaptability and affordability for aspiring artists from low-income backgrounds.
A comprehensive manual created to accompany the TICA Training Programme. The guide covers core technical competencies—such as skin preparation, foundation application, and event-specific looks—as well as essential customer service skills, workplace etiquette, and hygiene protocols. It serves as both a classroom aid and a long-term reference for women entering the field.
An online campaign conducted on Milaap.com to raise funds for the TICA Training Programme. Proceeds were used to pay certified instructors, procure high-quality training materials, and cover enrollment costs for candidates. Surplus funds were donated to the Sahay Foundation to continue their work supporting women’s economic empowerment.
A structured series of professional workshops led by expert make-up artists and hosted in partnership with the Sahay Foundation. Participants receive step-by-step instruction in core techniques—ranging from basic skincare and contouring to bridal and high-fashion looks. The programme is designed to build competence, confidence, and certification, providing a foundation for formal employment or freelance practice.
A network of beauty parlours that have pledged to support inclusive hiring practices by recruiting graduates of the TICA Training Programme. Parlours in the network receive a digital toolkit to promote their commitment, build social credibility, and contribute to systemic change in the employment landscape for beauty professionals.
The final phase of the TICA model involves direct placement support. Through outreach to salons, parlours, and beauty studios, TICA has successfully placed trained candidates in professional settings. The program ensures job-matching support for each participant and provides follow-up engagement to help track outcomes and address workplace challenges.